Market Expansion & Growth
Payer mix, new markets, and BD playbooks-without operational chaos.
A 30-minute intake-to-billing scan with an operator-advisor. Zero prep required.
What We Do
Depending too heavily on one payer is risky. Private-pay markets offer higher profit margins and less regulation, while Medicaid and managed care contracts provide volume but require billing expertise. We help agencies evaluate their payer mix, develop targeted marketing campaigns and build partnerships.
Key Strategies Include:
Target the private-pay market
Identify affluent neighborhoods, highlight unique services and value propositions, offer customizable service packages and prioritize client satisfaction.
Strengthen Medicaid business
Understand state-specific requirements, develop billing expertise, build relationships with referral sources and optimize operations to ensure accurate billing.
Explore VA and DOL/DEEOIC programs
These niches require understanding of authorization procedures and documentation. The Department of Labor’s guide for the Energy Employees Occupational Illness Compensation Program Act (EEOICPA) states that providers must submit Form EE-17A and obtain a physician letter of medical necessity detailing the type of care, frequency, duration and rationale. VA’s Homemaker and Home Health Aide program provides services like assistance with bathing, dressing and grocery shopping; eligibility is based on the veteran meeting clinical criteria and being enrolled for community care. We help agencies align their services and documentation to these programs.
Business development playbooks
Build referral relationships with hospitals, physicians and insurers; implement outreach campaigns; and track leads in a CRM. We deliver scripts, templates and performance targets for business development teams.
- Payer-mix analysis & diversification
- Go-to-market for new geographies
- BD playbooks & referral tactics
- CRM alignment & tracking
- Capacity-aware growth planning
Proven Results
Typical Client Outcomes:
- Reduce days in A/R by 15-30 days
- Lower denial rates from 12% to 3%
- Improve cash flow by $150K+ quarterly
- Eliminate billing bottlenecks
“Clean intake and handoffs finally stabilized our cash timing.”
— Placeholder Client
“KFA helped us reduce our A/R from 45 to 28 days and improved our cash flow by $180K in just one quarter.”
— Sarah Johnson, CFO, Mountain View Home Health
Complementary Services
Market Expansion & Growth works best when paired with our Financial Planning & Analysis services to model growth scenarios. We also recommend our Operational Strategy work to scale your operations effectively.
For agencies expanding into new markets, our Compliance & Audit Readiness services ensure you meet regulatory requirements in new jurisdictions.
A 30-minute intake-to-billing scan with an operator-advisor. Zero prep required.
30-minute scan; we’ll pinpoint high-value fixes.